:: If you were at all like me…you ignored all the tax legislation discussion in December hoping somehow it would all go away or get sorted out without rocking your own personal boat too much.   If you didn’t put your head in the sand then I openly congratulate you for being proactive and informed. Luckily for Read more...

Recently I had the opportunity to make a presentation to a small group of consultants; a couple of them worked for Chevron-Texaco. They had just completed a screening process for a multi-million consulting project.  In brief...here's what they shared: 1.  First consultants eliminated were ME CENTERED...they dominated the conversation, told all about their processes, products, past Read more...

:: What better way to kick off the 20th Anniversary of WIC in 2018 than sharing a WIC “aha moment” from member Mandi Toutsch:   “Even traveling between the Midwest and California for the past year, I find the WIC emails and off-topic subjects very helpful. I am grateful to have met wise and resourceful women, Read more...

:: For me, 2017 has been one of the shortest years ever. As my first year as president of WIC, it certainly has been busy and fruitful. Previous presidents and board members did some excellent work streamlining WIC operations and costs. This year the board put a lot of energy towards increasing transparency, connecting with Read more...

:: I’m coming up on one year as a WIC member and as a marketing consultant. So I thought the “newbie” perspective might be worth sharing to others looking to WIC as a support for a new venture. But I also want to send out a sincere thank you to all of the WIC pros Read more...

:: I've participated in many group volunteer efforts:  cleaning beaches, painting classrooms, bagging pinto beans. The list goes on and on and includes time in a dunk tank. But the recent Non-Profit Challenge was the first time I've ever done a SWOT analysis for charity. The brain child of Martina Doleshal, the second year of Read more...

:: As a consultant for many years, I like to think I have a handle on my business. But advice from WIC member Linda Popky at the November meeting really got me thinking. Am I creating new intellectual property each week that I can share with my clients? Am I sharing that in at least Read more...

:: One major holiday done and still a week to go in November. So what are you going to do with that extra time? Catch up on work, life or maybe help out a nonprofit organization before getting swept up into the next holiday. If that last one sounds appealing, there is still time to Read more...

:: I was fortunate to be in the audience when WIC hosted a panel on how to scale your consulting practice. These amazing speakers had very consistent advice and not necessarily what I was expecting to hear. Lisa Ann Pinkerton, Founder and President, Technica Communications Sheila Hatch, Creative Director and President, Decca Design Emmy Gengler, CEO and Founder, Read more...

:: As a strategic marketing expert, I help my clients get heard above the noise. If we think of the marketplace like a large gathering—say a cocktail reception—it seems that today everyone is trying to talk at once. They’re using old and new channels to reach us—from mass media to mobile to social to IoT. Read more...